Dollywood theme park is the product of a wonderful relationship between Herschend Family Entertainment and entertainment legend Dolly Parton that dates back to 1985. Herschend Family Entertainment is the operating partner for Dolly Parton in her Dollywood Company, which owns the Dollywood theme park and Dollywood's Splash Country water park, both in Pigeon Forge, Tennessee.

Additionally, the Dollywood Company is a partner in the Dixie Stampede dinner attractions located in Branson, MO and Pigeon Forge, TN; and Pirates Voyage in Myrtle Beach, SC.